Eastman Kodak Products

Eastman Kodak Products External analysis of Eastman Kodak Introduction Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories, entertainment and information. The company brings inventive and modern products to the market that allows people to take, make and share pictures and experience the magic of photography (History of Kodak, 2008). As the world leader, Eastman Kodak is always looking for talented people. Kodak has continued to expand the ways and images touch peoples daily lives. Kodak is a top supplier of innovative solutions for digital, conventional and blended print production environment (History of Kodak, 2008). Eastman Kodak Company is an American multinational public company which produces imaging and photographic materials and equipment. It is known for its extensive variety of pictorial film products. Eastman Kodak is actually concentrating on two major markets; the first is digital photography and the second is digital printing (About Kodaks Graphic Communications Group, 2008). In Rochester and Jamestown New York, Kodak was founded by George Eastman and businessman Henry Strong. George Eastman as president purchased the stock of American Aristotype Company. In the year 1982, the Eastman Kodak Company was founded. The company is incorporated in New Jersey but has its offices in Rochester, New York. The slogan, You press the button; we do the rest, was given by the founder of the company, George Eastman (About Kodaks Graphic Communications Group, 2008). External analysis of Eastman Kodak Porters five forces Model According to Michael porter, an authority on competitive strategy contends that a corporation is most concerned with the intensity of competition within its industry. The level of this intensity is determined by basic competitive forces like potential entrants, suppliers, buyers and substitutes available. Using this model a high force can be regarded as a threat because it is likely to reduce profits and a low force can be viewed as an opportunity because it may allow company to earn profit. Analysis of Kodak on the basis of Porters Five Force model: Threats of new entrants: In recent years, the growing demand of digital cameras has been attracting many new comers, domestically as well as internationally. The threats of new entrant are always an issue when dealing with new technology. Often, new technology is developed by an individual looking for a better way to do something. These companies are expected to drastically alter the Kodak Companys structure with their technology, scale of operations and brand power. With Xerox, Hewlett-Packard, Lexmark, Sony, Cannon and other major companies has already established in the market, it will be easy for new companies to enter the market and make a substantial impact. Bargaining power of customers: In the camera industry, the bargaining power of customer is relatively limited. Eastman Kodak is entering the consumer printer market which is full of competitors who produce products that allow the consumer to have significant buying power. From the sale of replacement cartridges, most producers rely on their profit margins. The buyers have a lot of power, with the companies producing quality printers at extremely reasonable values and often providing significant discounts. Eastman Kodak is responsive to this and they are launching their product into the consumer printer market. They are also making a play in the commercial printing market where the bargaining power of the buyer is not immense. Bargaining power of suppliers: The bargaining power of suppliers to Eastman Kodak is more significant than its rivals who expand and manufacture their own parts. Eastman Kodak should develop its printers, by using off the projection parts, as to get its printers on the market quicker. Rather than trying to plan everything from scratch, the Kodak Eastman should work with technology partners like SigmaTel, Inc. a chip-design specialist (Hamm, Lee Ante, 2007). This approach will allow the Kodak to develop faster and lower the expansion costs. The confidence for producing the parts of the printers gives the suppliers greater buying power (Hamm, Lee Ante, 2007). As compared to the traditional manufacturing, in the market that expanding and producing own parts may be risky in the long run risky and could pay off for Kodak. Threat of substitutes: Eastman Kodak cannot overlook the manufacturing and launching of their new consumer inkjet printers. Where on the other side, the competitors of company like H-P, Sony, Cannon and Lexmark are relying not on the turnover margin from the printer and handy cameras but they are emphasizing on the profit margin on replacing the cartridges. Eastman Kodak is marketing a quality printer, affordable cartridges, and quality paper combination to produce the highest quality prints (Hamm, Lee Ante, 2007). The concern of the Kodak should be same as HP, Lexmark, and Epson. The emphasis of the major producers of consumer printers should be that the generic replacement cartridges and ink refill market is very strong whereas the cartridges may not produce the same quality as the name brand. The quality differentiation is not adequate to force customers from brand name to general (Hamm, Lee Ante, 2007). Rivalry among competitors: Rivalry among competitors could be the most significant in the Eastman Kodak. Change is rapid and fuming, with the new technology. The bundling of printers with the computers, discounts, and rebates makes this market extremely competitive (Symonds, 2006). Antonio Perez CEO of Eastman Kodak says that he has no individual rivalry with HP, but the fact is that during his 25 successful years at HP, he organized the explosive growth of HPs printer business. HP Company invests nearly $1 billion a year on research and development of printer (Hamm, Lee Ante, 2007). Industry forecaster anticipates HP to sit back and observe till Kodaks new equipments get grip. It is important to look at the political, economic, social, and technological components of the macro-environment, while examining the macro environment. In relation to political issues, Kodak is on par with its competitors (Symonds, 2006). To all the key competitors in the digital printing industry, social and employment legislation, tax policy, the directive and de-regulation trends and trade and tariff controls, and environmental and consumer-protection legislation applies equally (Ramaswamy Namakumari, 2005). Economic factors that must be considered by the Kodak are rate of inflation, tax rates, capital markets and the stage of the business cycle. Eastman Kodak is a well recognized company, with the declining importance on film and an enlarged importance on digital printing; the company is behind the influence curve of their well-known competitors (Symonds, 2006). The other economical issues that Kodak must keep in mind are disposable income, GDP trends, purchasing power and wages/ price control (Ramaswamy Namakumari, 2005). Another economic issue is cost of labor. Kodak has moved much of its labor to Mexico, this can cause decline in the sale as the company concentrates on moving labor outside of the U.S (Hamm, Lee Ante, 2007). The political environment exercises great impact on industry and business. The political factors that Kodak must keep in view are antitrust regulations, environmental protection laws, tax laws, political stability, foreign trade regulations and stability of government. The social considerations in the macro environment of Eastman Kodak are population profiles, public opinion, and cultural changes (Ramaswamy Namakumari, 2005). The social factors which should be kept in view are lifestyle changes, rate of family formation, growth rate f population, age distribution of population. Another significant factors related to social consideration is opinion of public. In the case of Kodak, there are significant issues such as accusations of irresponsible environmental practices due to excessive pollution in the Rochester, NY area (Hamm, Lee Ante, 2007). The technological environment will play a key role in the future of Kodak. The company should emphasize on the new development in technology transfer from lab to marketplace. The company should emphasis on the internet availability, telecommunication infrastructure. Kodak should mainly concentrate on the research and development areas (Hunger Wheelen, 2001). For this, it is important that the research is well led and established with detailed visions and goals. Kodak should enlarge and produce the large number of parts as opposed to other competitors, to be developed and manufactured internally. Conclusion Thus, it can be concluded that the Kodak has the opportunity to be a leading player in the market of digital printing. The Company should carry on with their existing vision to produce printers and cameras that generate the highest quality of prints and construct the printer reasonably priced so as the average consumer afford it to buy (Hunger Wheelen, 2001). With this, the company should persist to expand the latest equipment for the profitable printing market and should try to merge flexibility, speed and quality with each other. To gain the market share, the most essential thing that the company should do is repetitively appraise their actions and procedure to make sure that they are right way. All the most it is important for the members of company to follow the lead of CEO, Antonio Perez. It is necessary that the strategies are timely formulated and implemented and processed forward with research, development, and implementation of new products (Hunger Wheelen, 2001). References About Kodaks Graphic Communications Group, (2008). Retrieved April 29, 2008 from http://graphics1.kodak.com/global/about_gcg/default.htm Kazmi, A. (2002). Business Policy and Strategic Management, (2nd Edition), New Delhi: Tata McGraw-Hill Publishing Company Limited. Hamm, S., Lee, L., Ante, S., E. (2007). Kodaks Moment of Truth; How the ailing film giant, led by a refugee from HP, embarked on a risky strategy to reinvent the inkjet printer. Business Week. New York: February 19, 2007, Issue 4022; page 42. Hunger, J.D. Wheelen, T.L. (2001). Strategic Management and Business policy, (7th Edition). New Delhi: Pearson Education Inc. History of Kodak, (2008). Retrieved April 29, 2008 from http://www.kodak.com/US/en/corp/about_Kodak.jhtml?pq-path=2217 Ramaswamy, V.S Namakumari, S. (2005). Strategic Planning Formulation of Corporate Strategy, (5th Edition). New Delhi: Macmillan India Ltd. Symonds, W.C.(2006). Kodak Rewrites the Book on Printing. Business Week. New York: September 4, 2006., Issue 3999; page 83. http://www.hoovers.com/eastman-kodak/ID__10500/free-co-profile.xhtml http://en.wikipedia.org/wiki/List_of_products_manufactured_by_Kodak http://en.wikipedia.org/wiki/List_of_products_manufactured_by_Kodak http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/6868pq-locale=en_US_requestid=684 Retrieved April 29, 2008 from http://www.kodak.com/US/en/corp/kodakHistory/eastmanTheMan.shtml History of Kodak, (2008). Retrieved April 29, 2008 from http://www.kodak.com/US/en/corp/about_Kodak.jhtml?pq-path=2217 About Kodaks Graphic Communications Group, (2008). Retreived April 29, 2008 from http://graphics1.kodak.com/global/about_gcg/default.htm

The Qualities of Hero

Chris McClendon 12/11/09 3rd Hour The Qualities of Hero What makes Annie Sullivan significant? The traits that she showed in The Miracle Worker by William Gibson made her significant. In this story she showed many characteristics that make her unique in comparison to other teachers. Being half blind herself, she could relate to Helen in some ways. Annie Sullivan exemplified many heroic qualities such as patience, perseverance, and self-determination. First, Annie Sullivan showed patience in many different situations throughout the story.Patience appeared in this play when Annie requested to stay with Helen, alone in the cabin for two weeks. She stated, â€Å"Two weeks, for only one miracle. † (Act II). Helen tested Annie’s patience when choosing not to cooperate with her. They got into many altercations, but still remained patient. Helen benefited the most from Annie’s perseverance. Sullivan’s patience helped her to teach Helen. When Helen tested Annieâ₠¬â„¢s patience, she remained calm and continued to tolerate Helen’s behavior. This example shows how Annie exemplified patience in â€Å"The Miracle Worker†.Another characteristic that Annie showed in this story included perseverance. Annie persevered during the scene where she tried to teach Helen how to fold the napkin. When she started, Helen did not seem to respond to sign language or folding the napkin. After a few days, she appeared hopeless to her parents. Sullivan still continued to try and teach her through all the obstacles, even when the Kellers wanted her to leave. â€Å"The room’s a wreck, but her napkin is folded. † (Act II). Annie stated this after she successfully taught Helen how to fold a napkin.Even though the Kellers didn’t believe in Annie, and Helen seemed to not respond to her teaching, Annie still continued to try and teach her. Clearly, Annie Sullivan showed perseverance in this story. Lastly, Sullivan showed the quality of self-determination. Annie showed self-sufficiency throughout the whole play. A specific example would be when the Kellers thought that Annie would give up, but she didn’t. â€Å"Here, give up, why I only today saw what has to be done, to begin! † (Act II). Annie said this to the Kellers when they thought that she might have given up.Sullivan was determined to teach Helen sign language. She remained persistent and did not give up. At this point Annie would do whatever she had to do to teach Helen sign language. She wanted to stay alone in the cabin with Helen even though the Kellers opposed. This self-determination helped Helen to learn and to pay more attention to Annie. This is how Annie Sullivan showed self-determination. In conclusion, Annie Sullivan illuminated many qualities that would make one see her as heroic. Three specific examples of these traits are patience, perseverance, and self-determination.Sullivan shows these characteristics throughout the entire pl ay. The world would be a better place if there more people showed the traits that Annie Sullivan did. I agree with Robert Brustein when he states, â€Å"Gibson possesses substantial literary and dramatic gifts and an integrity of the highest order. In addition, he brings to his works authentic compassion, wit, bite and humor, and a lively, literate prose style equaled by few American dramatists. † in the New Republic. When William Gibson wrote this play he used much compassion and drama. Lastly, I am grateful for being able to read this transcendental play.

The Wisdom in Chinese Proverbs Essay - 1202 Words

Chinese Proverbs Proverbs are common sayings that are used to illustrate a point to give advice to people on how to live. Chinese proverbs are the common sayings that are used during the time of ancient China. They have existed for thousands of years. According to Chinese Proverb Stories, a website that describes the different kinds of proverbs, Historical Chinese proverbs are used to illustrate a point, describe a legendary figure, or describe a historical event (chineseproverbstories.com). Many of these proverbs derived from ancient literature. These proverbs are usually associated with myths or historical facts to educate about morality. Many of these Chinese proverbs came from philosophers and poets such as Lao-Tzu, Confucius,†¦show more content†¦Ã¤ ¸â‚¬Ã¨ ¯ ºÃ¥ Æ'金 —, YÄ « Nuà ² QiÄ n JÄ «n, is a proverb that stresses about the trustworthiness of a person. It is translated into English as A very trustworthy person will always do what he has promis ed. This phrase probably derived from around the time of the Han Dynasty. It probably derived from the Han Dynasty because the story of this proverb revolved around a man named Ji Bu during the Han Dynasty. Ji Bu was an upright and honest person who was serious about the issues of justice; he was always determined to do the things he had promised. Due to his honorable morality, Emperor Liu Bang wanted to arrest JI Bu and execute him, however, a man with the surname Zhou helped protect Ji Bu due to his admiration of Ji Bu. Mr. Zhou sent Ji Bu to a peasants house and pleaded with Emperor Liu Bang about the good things that Ji Bu had done, which made the emperor reversed his order of wanting to execute Ji Bu. Ji Bu was then assigned to be governor of Hedong Province by the emperor. Once he was governor of the province, he still remained friends and loyal to the people around him and continued to do the things he had promised to do for the people. Therefore the moral of this proverb is that a trustworthy person will receive the good from others because a trustworthy person will always keep up with his words. æ ° ´Ã¦ » ´Ã§Å¸ ³Ã§ © ¿ — , ShuÄ ­ DÄ « Shà ­ ChuÄ n, is proverb that deals with ones determination and success. The story of this proverb revolves around the Song Dynasty. That time period was a period ofShow MoreRelated Graduation Speech Essay564 Words   |  3 PagesA boy once approached Socrates with the desire to obtain wisdom. Without saying a word, Socrates led the boy down to the edge of the sea and walked in, beckoning him to follow. When they were standing waist deep in the water, Socrates pushed the boy down, completely submerging his head. He held him thus for a couple of minutes, until the boy was almost to the point of death, before letting him up. Sputtering and angry, the boy demanded to know why Socrates had held him underwater for so long. 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Their religion, Hinduism, is based on silence, â€Å"The Hindu believes that ‘self-realization, salvation, truth, wisdom, peace, and bliss are all achieved in a state of meditation and introspection when the individual is communicating with himself or herselfRead MoreHealth Quotes2317 Words   |  10 Pagesneglects to diet wastes the skill of his doctors.   ~Chinese Proverb Physical ills are the taxes laid upon this wretched life; some are taxed higher, and some lower, but all pay something.   ~Lord Chesterfield The... patient should be made to understand that he or she must take charge of his own life.   Dont take your body to the doctor as if he were a repair shop.   ~Quentin Regestein Sickness comes on horseback but departs on foot.   ~Dutch Proverb, sometimes attributed to William C. Hazlitt

The Theory Of Personality Psychology - 922 Words

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